The X-Series of the traditional German company Lufft is the latest generation of hand-held measuring devices. Color display, touch function, and intelligent sensors are designed to revolutionize everyday work with high-performance technology.
For the new measuring device, XA1000 Lufft commissioned us to introduce the newest product generation of the B2B target group. This included a product website that explains the features and specifications of the device without effects and plasticity. In addition to creating a microsite, the product has also been featured in various journals. In addition to editorial mentions on Facebook and Twitter, Lufft’s corporate blog on the XA1000 published a number of thematic articles and we ran an accompanying Google Adwords campaign.