DIRROR turns the smart home into a digital command center: Internet, apps, music, news, calendars and more all combined in one mirror with a touchscreen. We accompanied the market launch of the world’s first digital mirror as an external press office. This included advising and implementing the startup in all PR matters. We achieved publications in over 200 media worldwide within six months by creating a press mailing list and sending out press releases regularly, as well as communicating with journalists and bloggers.
Our activities also included the editing of social media channels as well as the support of the corporate blog on the website. In addition to the product PR, we supported DIRROR at press events and at the fairs Cebit and IFA. The aim was to make the media aware of the startup in Berlin and to provide the product with media technology when it was introduced to the market.