Data Protection Policy

1. General

1.1 What is Personal Data
Personal data are data which disclose or can disclose the customer’s identity. We adhere to the policy of data avoidance. As far as possible, a collection of personal data is avoided.

1.2 Dealings with Personal Data
Personal Data exclusively serve the purpose of establishing a contract, content definition, execution, or processing of a contract agreement (Article 6 I S.1 b GDPR). Also, personal data will only be processed if we have your consent (Art. 6 I S. 1 a GDPR). As a matter of principle, they are not forwarded to third-parties. Merely for the fulfillment of the contract, the data will be forwarded to the shipping company responsible for the delivery, insofar as this is necessary for the delivery of ordered goods. To process payments, the payment data required are forwarded to the credit institution commissioned and, if necessary, to the commissioned and chosen payment service provider. The processing of your personal data takes place exclusively within the EU.

1.3 User Data
When visiting this website, general technical information is raised. These are the IP-address used, time, length of visit, browser type and, if necessary, the site of origin. These user data are registered in a log file due to technical conditions and can be used and stored for statistical purposes of this website. Additional personal data are not linked to this user data.

1.4 Registration Data
For the full use of the functions of our website registration is required. The registration data are collected through your respective input and used for the purpose specified by your consent (Article 6 I S. 1 a DSGVO).

1.5 Length of Storage
We store your personal data beyond the end of the purpose for which the data was raised, but only for the length of time which is required based on legal regulations (esp. fiscal tax law).

2. Your Rights

2.1 Information
You can require information from us whether we process your personal data and as far as this is the case, you have the right to information of these personal data and the additional information mentioned in Article 15 GDPR.

2.2 Right to Correction
You have the Right to Correction of the incorrect personal data relating to you; you can demand the completion of incomplete personal data according to Article 16 GDPR.

2.3 Right to Deletion
You have the Right to demand from us to immediately delete your personal data referring to you. We are required to delete them immediately, especially for one of the following reasons:
•Your personal data are no longer necessary for the purpose for which they were raised or were processed otherwise.
•You revoke your permission which was the basis for processing your data, and an otherwise legal basis for the processing does not exist.
•Your data were processed illegally.
The Right to Deletion does not exist if your personal data relating to you are required for enforcement, execution, or defense of our legal claims.

2.4 Right to Limitation of Processing
You have the Right to require from us the Limitation of Processing of your personal data, if
•you argue the accuracy of data, and we examine and verify the accuracy,
•the processing is unlawful, and you refuse the deletion of data and instead demand the limitation of the use thereof,
•we no longer require the data, you, however, require them for enforcement, execution, or defense of legal claims,
•you filed an objection against the processing of your data, and it is not clear yet, whether our warranted reasons outweigh your reasons.
2.5 Right to Transferability of Data
You have the Right to receive the relevant data pertaining to your person provided to us by you in a structured, common and machine-readable form, and you have the Right to transfer those data towards another person responsible without hindrance from us, as far as the processing is based on a permission or a contract, and our processing takes place with the help of automatized processes.

2.6 Right of Cancellation
As far as the processing of your personal data is based on permission, you have the Right to cancel this agreement at any time.

2.7 General and Right to Complain
The execution of your Rights above is, in principle, free of charge to you. You have the Right to Complain directly to the appropriate Regulating Authority governing us, which is the Commissioner for Data Protection.

3. Data Security

3.1 Data Security
All data on our website are secured through technical and organizational measures against loss, destruction, access, modification, and distribution. We shall, however, not assume any liability for the destruction and damage of data.

3.2 Sessions and Cookies
To operate the Internet site, we may use cookies or server-based sessions to store data. Cookies are, for instance, used here for personalized greetings by using the member’s name. Cookies are files, which are stored by a website on the customer’s hard drive to automatically recognize this computer at the next visit to the website, and adjust the website based on the customer’s use. Some cookies will be deleted after the end of a browser session. These are so-called Session Cookies. Other cookies remain on your end device and allow browser recognition at a later visit to our website (permanent cookies). You can set your browser in such a way that you will be informed about setting cookies and determine their acceptance individually, or exclude the acceptance of cookies in certain cases, or in general. Please be aware that you may not be able to use some of the website’s functions when cookies are deactivated. We assure that no personally-related data is taken from the session, or through cookies and that cookies are only used, as far as is required for this website. This considers the fact that no overriding interests on your part preclude (Article 6 I S. 1 f GDPR).

4. Newsletter

If you subscribe to our newsletter, we will use the information required or separately provided by you to send you regular e-mail newsletters. The deregistration from the newsletter is possible at any time and can be done either by a message to us via the contact options specified in the imprint or via the dedicated link in the newsletter. For our newsletter, we use the third party MailChimp (see 5.5)

5. Presence on social media platforms

We use the following social media platforms for company presentation and communication (the following linked privacy statements and opt-out options are expressly referred to).

Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland)
Privacy Policy: https://www.facebook.com/about/privacy/
Opt-Out: https://www.facebook.com/settings?tab=ads alternatively http://www.youronlinechoices.com

Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA)
Privacy Policy: https://twitter.com/de/privacy
Opt-Out: https://twitter.com/personalization,

Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA)
Privacy Policy & Opt-Out: http://instagram.com/about/legal/privacy/.

Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany)
Privacy Policy & Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.

Pinterest (Pinterest Europe Ltd. Palmerston House, 2nd Floor Fenian Street Dublin 2, Ireland)
Privacy Policy: https://policy.pinterest.com/de/privacy-policy

These social media platforms may be able to process personal data outside the EU. We refer to the above data protection statements of the social media platforms.
The respective social media platforms may, depending on your usage behavior and the resulting interests and actions on your part create user profiles and save cookies on your computer, in which your usage behavior is stored. If you have an account on the respective social media platform and are logged in, your usage behavior can even be stored device-independently. Their usage profile can be used to Place e.g. advertisements that are allegedly in line with your interests.

We process the personal data exclusively for communication with you about the social media platform chosen by you and the optimization of our and ensure that no interests of yours are affected, which outweigh this legitimate interest on our part (Art. 6 I f GDPR). Insofar as you have already given the respective operator of the social media platform an effective consent to the relevant data processing, the processing of your personal data is also based on this consent (Article 6 I a GDPR).

6. Third party services

6.1 Google Analytics
This website uses Google Analytics, a web analysis service by Google Inc., operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) and raises and saves data through this web analysis service from which user profiles are created through the use of pseudonyms. The user profiles created this way to serve the analysis of the visitor’s behavior to create and improve a customized offer on this website. Google Analytics uses so-called “Cookies”, small text files which are saved on your computer, and which allow you an analysis of the website’s use. The information generated through the cookie about your use of the website is generally transmitted to a Google server in the USA and saved there. In case of the website’s IP anonymization activation, your IP address, however, is shortened within the member countries of the European Union or in other Member States of the Agreement of the European Economic Area. Only in exceptions, the full IP address is transmitted to a Google server in the USA and shortened there. On behalf of this website’s provider, Google will use this information to analyze your use of the website, to compose reports about website activities and to procure further services, in conjunction with the use of this website and the use of the Internet, for the website provider. The IP address transmitted in your browser as part of Google Analytics will not be merged with other data collected by Google. Even user profiles used under a pseudonym are not merged with the personally-related data about the user without express and separately-stated permission from the user.
You can prohibit the storage of cookies through the appropriate setting of your browser software. However, we want to advise you, that in this case, not all functions of this website may be fully functional and usable. Furthermore, you may prevent data collection through cookies related to your use of this website (incl. your IP address) and transmission to Google as well as data processing by Google by downloading and installing the available browser plug-in, available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Google’s Data Protection Policy can be viewed at https://www.google.de/intl/en/policies/privacy/. Further information about the User Terms and Data Protection, you can find at https://www.google.com/analytics/terms/us.html, or at https://support.google.com/analytics/answer/6004245?hl=en. We advise you that Google Analytics is expanded on this website by the code “anonymizelp” to guarantee an anonymized raising of IP addresses (so-called IP masking).

6.2 Social Media Links and Social Sharing
We have our own social media sites which can be reached through links on this website to the respective Third Party Providers. Using the links, you shall reach the corresponding Internet sites of the Third Parties (e.g., Facebook, Twitter, Google+), and be able to share our content. As soon as you shall have opened the Third Party Site, you shall enter the Third Parties Area of Responsibility, so that their Data Protection Policy or their explanation of data use is applicable. We have no bearing on this; we recommend, however, to log out from the respective Third Party Provider’s website to avoid unnecessary forwarding of data before the use of the respective link, so that the Third Party Provider cannot create user profiles through the use of the links.

6.3 Google Web Fonts
We use so-called web fonts from Google to show you a consistent font on our website. These are automatically saved in your browser cache when you call up one of our pages to enable the desired display. If your browser does not support the used web fonts, a standard font of your computer may be used. Here no interests of the users are affected, which outweigh this technical necessity (Art. 6 I S. 1 f GDPR). Google’s privacy policy can be viewed here: https://www.google.com/policies/privacy/ For more information about Google Web Fonts, visit https://developers.google.com/fonts/faq

6.4 Use of Google ReCAPTCHA
This website uses the reCAPTCHA service of the company Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). The function is used to distinguish whether the input is made by a human or abusive by automated, mechanical processing. The query includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address sent by your browser as part of reCaptcha will not be merged with other data provided by Google. The processing thus serves to avoid the misuse of this website and ultimately takes place anonymously, thus the consideration that no overriding interests on your part preclude processing (Article 6 I p. 1 f DSGVO). It enforces Google’s Privacy Policy, which can be found at: https://policies.google.com/privacy?hl=en.

7. Contact regarding Data Protection

To contact us regarding Data Protection, you are welcome to contact using one of the following contact options. Responsible within the meaning of the GDPR:

MACHEETE
Inh. Mareen Eichinger e.K.
Alt-Moabit 53
10555 Berlin
E-Mail: mail@macheete.com
Phone: +49 30 488 187 25